AdSpotting (Product Design / UX Strategy)
Project Details
Project Details
Goals:
- Market Study to Establish Our Unique Value Proposition.
- Essential Features for MVP
- Persona Development
- User Emotional Needs
- Basic Website Usability
Research Questions:
- Who are the main users?(See user research)
- How does the website meet their needs?
- Who are our competitors?
- What are our value points?
- What are essential features for MVP?
- What type of market are we in? Blue? Red? Purple?
UX Methodology:
- Learn startup approach
- Strategy canvas for value proposition
- Market Research
- User Flows for Information Architecture
Comparative Analysis
Comparative Analysis
Comparative Analysis Findings:
After some interviews and research, it was obvious that brands would like to cut the amount of time they take to research influencers.