AdSpotting (Product Design / UX Strategy)

Project Details

Project Details

Goals:

  • Market Study to Establish Our Unique Value Proposition.
  • Essential Features for MVP
  • Persona Development
  • User Emotional Needs
  • Basic Website Usability

Research Questions:

  • Who are the main users?(See user research)
  • How does the website meet their needs?
  • Who are our competitors?
  • What are our value points?
  • What are essential features for MVP?
  • What type of market are we in? Blue? Red? Purple?

UX Methodology:

  • Learn startup approach
  • Strategy canvas for value proposition
  • Market Research
  • User Flows for Information Architecture

Comparative Analysis

Comparative Analysis

Comparative Analysis Findings:

After some interviews and research, it was obvious that brands would like to cut the amount of time they take to research influencers.

Personas

Personas

Style Guide

Style Guide

Mobile Flow

Mobile Flow

Admin Area High Fidelity Mockups

Admin Area High Fidelity Mockups

Usability Testing Results

Usability Testing Results

Suggested Changes