8 Years of Experience
2017 - PRESENTAVENUE I MEDIA
I began this position as a visual designer creating low and high-fidelity mockups, but soon I began to design and develop websites to test my CEO's product ideas. Tasks included finding the right technology for the project, branding, front-end development, and UX design. I also participated in conversion optimization testing using A/B tests and heatmap tools such as Crazyegg, Google Tag Manager, and Google Analytics.
2016 - PRESENTFREELANCE
WEBSITE DESIGN & CONVERSION OPTIMIZATION
This is a website design, development, and conversion optimization service for small businesses, based on my years of experience in startup companies. My service is customizable and able to take businesses from the discoverability phase to website development to conversion optimization testing.
2015 - 2016RANKSHARKS
DEVELOPMENT DEPARTMENT MANAGER
I started this position as an SEO optimization developer, but as time progressed I got involved in other areas such as UI, project management, WordPress development, and user experience design. Soon I got promoted to development department manager, where I was in charge of project management, web design, UI, development, and usability design.
2015 - 2016ADSPOTTING - Co-Founder
This was my personal startup whose core group included, Ranksharks CEO, and although this project was stopped during development, it gave me great experience in product development and UX. For this project, I assembled all the requirements to design a back-end administration screens, which included personas, user journeys, value proposition, pain points, market competitive analysis, heuristic evaluation, feature prioritization, and UI.
2014 - 2015PTM IMAGES
Managed hospitality projects and production plans for the St. Regis Hotel, while also created art work and 3D wall installations for the same project. In this position I gained production experience, advanced image editing skills and a design eye for space.
DIGITAL PSYCHOLOGY & PERSUASION
40+ hours of training on how to direct attention using visual cues, understand the cognitive biases that guide decision-making, build habits and increase loyalty. This is learning that can be replicated across any website or application.
2017EAST LOS ANGELES COLLEGE
Took 18 units of pre-requisite courses in psychology for a Human Factor Degree, including cognitive psychology, statistics for social sciences and research methods.
40 Hours of instruction on product management, including, finding product ideas, validating ideas through interviews, product road map, business development, and growth strategy.
ADVANCED UX DESIGN CERTIFICATION
100+ Hours of UX training which included market analysis & research, data-based personas, hi & low fidelity wireframing tools, building prototypes, style guides and interviews for idea and feature testing.
2014SANTA MONICA COLLEGE
WEB TECHNOLOGY COURSES