Project Overview

I partnered with OC Snowsports and their marketing team to redesign their website, focusing on improving usability, increasing organic traffic, and enhancing the overall quality of the user experience.

I collaborated closely with the marketing team through a series of planning and strategy meetings. My role included analyzing site structure, creating wireframe examples to align design direction, and presenting options before moving forward with full development. I also led the UI/UX design process and helped guide content layout for better clarity and SEO performance.

Objective / Challenge

The original website lacked a clear structure, making it difficult for customers to find essential information such as gear repairs, rentals, and maintenance tips. The team wanted the new site to serve as a service portal and a reliable resource center for DIY equipment care and seasonal advice.

Process

We began with discovery sessions to better understand audience needs and business goals. I developed and presented multiple wireframe examples based on these insights to refine site layout and navigation. Once approved, I designed a user-friendly interface aligned with OC Snowsports’ brand, integrating visual hierarchy, clean layouts, and intuitive pathways to key resources like rentals, repairs, and DIY content.

The redesigned site significantly improved clarity and ease of use. Visitors could now quickly access relevant services and content, and the marketing team reported a boost in organic traffic and positive user feedback. The educational content helped position OC Snowsports as a go-to resource for gear care and winter sports knowledge.