📝 Project Overview

The Form Stop is an online service that helps users complete and submit three key government forms: the I-90 residency card form, the Social Security application form, and the California death certificate form. A core feature of the service is a guided how-to package that walks users through assembling and submitting their completed forms step by step.

🧩 Project Requirements

• Convert form inputs from online submission to PDF format

• Include secure checkout and printing functionality

• Ensure robust data protection for users’ sensitive information

👥 Users

• Target audience ranged widely due to PPC and organic traffic sources

• Age range: 35–65

• Gender split: ~40% male, ~60% female

🚧 Starting Constraints

• Unpredictable traffic made it difficult to design for a specific audience at the outset

• Complex, time-intensive process for translating each online field to a PDF format

🔧 My Role

Once the CEO provided initial requirements, I determined the necessary tech stack for the WordPress site, while the tech lead developed the method to translate online forms into PDFs. I conducted competitive research to assess how similar services approached both technology and content tone. My contributions included:

• Flow design

• Branding

• Full WordPress development

• Post-launch analytics setup, including heat maps, user recordings, and tag management

🧪 Iteration & Testing

Note: The live site is an iteration of an original InVision prototype. This version was tested as part of an experiment to evaluate the marketing manager’s theory on reducing form bounce rates.