Resume

2016 - PRESENT

FREELANCE

OLLIN WEB DESIGN

Offer value strategy, branding, web design, and complete website handoff services for purpose-driven small businesses. With a background in fast-paced startup environments, I bring a flexible, collaborative approach that adapts to each client’s goals, budget, and stage of business development. From early discovery to final delivery, I focus on creating thoughtful, user-centered websites that are easy to maintain—supporting long-term independence and growth.

2017 - 2024

AVENUE I MEDIA

Lead UI Designer

Started as a Visual Designer creating low- and high-fidelity mockups, and quickly expanded into web design and development to prototype and test product ideas for the CEO. Responsibilities included selecting appropriate technologies, developing brand identities, front-end development, and UX design. Also contributed to conversion optimization efforts through A/B testing and analysis using tools such as Crazy Egg, Google Tag Manager, and Google Analytics.

2015 - 2016

RANKSHARKS

DEVELOPMENT DEPARTMENT MANAGER

I initially joined as an SEO Optimization Developer, but as my role evolved, I took on responsibilities in UI design, project management, WordPress development, and user experience design. Eventually, I was promoted to Development Department Manager, where I led project management, web design, UI development, and usability design, overseeing the full lifecycle of web projects.

2015 - 2016

ADSPOTTING - Co-Founder

UI/UX Designer

This was my personal startup, with a core team that included the CEO of Ranksharks. Although the project was halted during development, it provided valuable experience in product development and UX. I led the creation of requirements for backend admin screens, which included developing personas, user journeys, value propositions, pain points, market competitive analysis, heuristic evaluations, feature prioritization, and UI design.

2014 - 2015

PTM IMAGES

VISUAL ARTIST

Managed hospitality projects and production plans for the St. Regis Hotel, while also creating artwork and 3D wall installations. This role allowed me to gain valuable production experience, refine my image editing skills, and develop a keen design sensibility for spatial aesthetics.

2021-2024

California Institute of Integral Studies

Masters Degree in Somatic Psychology(MFT)

I pursued an education at the California Institute of Integral Studies (CIIS) to deepen my understanding of psychology and human experience. Motivated by a personal journey of growth and healing, I aim to integrate psychological principles with my background in design to support others in their transformative processes.

2020

CXL INSTITUTE

DIGITAL PSYCHOLOGY & PERSUASION

Over 40 hours of training on directing attention with visual cues, understanding cognitive biases that influence decision-making, building

2017-2018

EAST LOS ANGELES COLLEGE

PSYCHOLOGY COURSES

Completed 18 units of prerequisite courses in psychology as part of a Human Factors degree, covering foundational topics such as cognitive psychology, statistics for social sciences, and research methods. These courses provided me with a strong understanding of psychological theories, data analysis techniques, and the research methodologies essential for studying human behavior and cognitive processes, laying the groundwork for further specialization in psychology.

2017

GENERAL ASSEMBLY

PRODUCT MANAGEMENT

This was 40 hours of instruction in product management, covering key areas such as identifying and conceptualizing product ideas, validating concepts through user interviews and market research, and creating detailed product roadmaps. The course also included insights into business development and growth strategy, providing a comprehensive understanding of how to scale a product from inception to market, and ensuring its long-term success through effective planning and execution.

2016

SPRINGBOARD

ADVANCED UX DESIGN CERTIFICATION

Completed 100+ hours of comprehensive UX training, which included in-depth market analysis and research to identify user needs and trends. Developed data-driven personas, utilized both high- and low-fidelity wireframing tools, and created interactive prototypes to test user flows and interactions. Additionally, I gained experience in developing style guides to ensure consistent design across platforms and conducting interviews for idea validation and feature testing, allowing me to refine concepts based on real user feedback.

2014

SANTA MONICA COLLEGE

WEB TECHNOLOGY COURSES

24+ units on web development technology and programming, which included classes in CSS, HTML, Javascript, web site planning and client management.

2013

CSU NORTHRIDGE

BACHELORS DEGREE IN ART WITH FOCUS IN GRAPHIC DESIGN

2010

CERRITOS COLLEGE

ASSOCIATE DEGREE IN FINE ARTS & LIBERAL STUDIES